Ethos Energy Management

AI-driven performance optimisation for industrial

cooling & heating

Ethos provides a highly specialised solution for optimising industrial refrigeration and heat pump equipment, helping you save thousands of pounds on energy.

Combining expert engineering knowledge with AI, digital twin technology, and advanced algorithms, Ethos delivers unrivalled visibility into system performance.

By continuously analysing real time operational data, Ethos detects inefficiencies, uncovers performance gaps, and delivers practical, data-backed recommendations to optimise energy use. It predicts short, medium and long term energy consumption under different scenarios to allow operators to make informed, strategic decisions to cut energy costs, reduce carbon emissions and extend equipment life.

Digital Twin

Who we are?

In this age of the internet of things, Star Refrigeration has for some time recognised the importance of data. It is for this reason we invested in using real time data for the optimisation of refrigeration plants. Drawing on Star Refrigeration’s 50 years of industry experience, a new business unit,

Star Data Analytics (SDA), was set up to fill a gap in the market for strategic insight data services.
A team of award-winning senior refrigeration consultants, field engineers and software engineers
joined efforts to develop Ethos, a one-of-a-kind bespoke data driven analysis software. The
performance optimisation provided by Ethos finds ways for end users to reduce energy costs
and CO2 emissions.

How we do it

Our standalone equipment collects relevant data from your refrigeration plant by a combination of the following: a data logger with sensors, a network based data logger or a web API. Ethos analysis software then applies the live site data to a ‘dynamic digital twin’ of the cooling or heating plant to measure the gap between the ideal and the actual operating conditions.

This enables it to identify problems and suggest corrective actions to reduce energy usage and meet environmental goals. These insights are displayed on an online dashboard, along with energy usage data and equipment performance alerts to warn of any irregular behaviour. They also provide advice on specific and immediate actions to prevent unforeseen maintenance and energy costs.

Testimonial Slider
Rob Redfern
“As the UK’s largest retailer, Tesco is committed to operating responsibly and sustainably. Reducing our energy consumption and CO2 emissions across our distribution network is just one way we’re taking action to transition to Net Zero. The insights that Ethos and the Star Refrigeration team have delivered have been invaluable and allowed us to make targeted changes at each of the eight distribution sites in a strategic manner, often with no additional spend required. We’re very proud to say that we have reduced energy consumption by an average of 10% across those distribution sites in the short period between January 2022 and September 2023, achieving a return on investment in under three months. ”
Rob Redfern
★★★★★
Tesco Group Energy Manager (Renewables & LZC)
Joanne Webster
“Star Data Analytics have the knowledge and experience to identify exactly where savings can be made, and many of which are with minor unnoticeable changes in system operation.”
Joanne Webster
★★★★★
Compliance Manager, The Ice Co Storage & Logistics
Brian Churchyard
“We have made tangible reductions in energy use throughout our chilled depots whilst continuing to run our business as usual with no disruption, and have not decreased our capacity requirements resulting in reduced operational costs improving like-for-like profit margins. These changes behind the scenes also reduce your overall carbon footprint.”
Brian Churchyard
★★★★★
Engineering, Energy & Innovation Senior Manager – Asda
Dean Stewart
“Ethos is an excellent tool to identify and implement corrective actions to improve refrigeration efficiency and performance.”
Dean Stewart
★★★★★
Energy Reduction Coordinator – City Facilities Management
Niall Murphie
“Our expansion, especially over the past 5 years, has been rapid and we’ve needed to ensure our equipment is ready to meet demand. We commissioned Star Data Analytics to measure operation and performance of our existing chillers so that we could gain a better insight into refrigeration load and spare refrigeration capacity ahead of increasing production”
Niall Murphie
★★★★★
Niall Murphie, Global Head of Engineering at BrewDog

Why we do it

Ethos will reduce your energy consumption. It is also a tool to help you meet with the Climate Change Agreement (CCA) obligation. Ethos provides the answer to questions such as: “What is my plant duty? What is my actual refrigeration plant efficiency? Do I know if my plant is running how the designer intended?”

Since new energy goals set in 2017, the UK government has increased its decarbonisation ambitions by adopting the legal requirement to reduce carbon emissions to net zero by 2050. Around the world similar targets are being set by governments; Ethos is internationally available.

Performance at a glance

Ethos gives you the answers to questions like…

 

How we save energy

Ethos is suitable for use across a variety of industry sectors, from the food processing market to data centres, leisure facilities to district heating.

Maintaining control of energy spending

Ethos means you stay in control of your energy efficiency by keeping the spotlight on energy once the plant is up and running. No matter how efficient the design and specification of the equipment, consistent attention still needs to be given to energy to avoid unnecessary costs.

How does Ethos give me control?

By using a digital twin, which shows the
energy gap between how the plant is performing and how it should perform.

Ethos then goes a step further and advises on the reasons for the gap. Finally it helps you take action to close it and ensure it stays closed.

More valuable features

Ethos is even more than performance optimisation. It also enhances customer operations with clever features on its online dashboard.

Load profile

Ethos provides insights to inform businesses on strategic decision making through the load profile feature. This is useful when looking to expand capacity or throughput.

Component health

This is a heatmap of component health which is Red, Amber, Green for a quick view of performance.

Visibility

The Status page facilitates the monitoring of site equipment in real time. A simple overview of equipment status is available.

Energy saving examples

Ethos has a proven track record of delivering up to 30% energy savings. It does this through identifying maintenance and control changes which require little to no monetary investment. Ethos provides continous virtual access to the plant’s operating parameters, plant energy usage, CO2 emissions and COP, helping you identify inefficiencies and corrective actions.

Scenario 1

A compressor where the Vi had been set wrongly at commissioning.

The error was identified some years later by Ethos and rectified. This single simple action reduced annual energy consumption by around £40,000.

Scenario 2

High condensing temperature identified. Some control settings were changed.

This is an example of site operators making changes to running conditions that had previously impacted adversely on energy performance.

Ethos identified the problem and settings were reverted to design conditions. Each dot represents the energy used on one day. Red dots are the week before the change and blue dots the week after. The graph takes account of the differing ambient conditions in March and April.

Scenario 3

Economiser not working. Site was advised and engineer calibrated economiser valve actuator. The economiser was brought back to normal operation which increased efficiency by 12%, representing considerable financial savings.

Featured Projects

1 / 3

Tesco saves 4GWh of energy and 835 tonnes of CO2


Star Refrigeration’s Ethos service and StarCare maintenance team helped Tesco achieve an average 10% energy saving across eight distribution centres between January 2022 and September 2023, with a return on investment in under 3 months.

2 / 3

Energy management system Ethos advises the Ico Co Storage & Logistics on £100,000 a year energy savings.


Star Technical Solutions have successfully introduced their ground breaking Ethos system into the Wakefield cold storage facility of The Ice Co Storage & Logistics to monitor, measure and analyse the performance of their refrigeration plant.

3 / 3

Ethos helps FM company slash £68,000 off their multinational retailer customer’s annual energy bill.


Refrigeration Innovation of the Year award winner Star Technical Solutions (STS) collaborated with a leading provider of facilities management & building maintenance to serve their retail customer with annual savings of 680,000kWh and 190 tonnes of CO2 at their distribution centre cold store in the South Midlands.


Using insights generated by Ethos, an innovative data-led performance optimisation and smart monitoring system for industrial refrigeration and heating, Star Refrigeration helped the nation’s largest supermarket chain to make 4 GWh of energy savings and record an 835 tonne reduction in CO2 emissions.

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Case Studies

Ethos Energy Management

Related Case Studies

Tesco saves 4GWh of energy and 835 tonnes of CO2

Client: Tesco
Location: UK
Sector: Temperature Controlled Storage & Distribution
Equipment: Ethos Energy Management
Service: Energy Management

 Star Refrigeration’s Ethos service and StarCare maintenance team helped Tesco achieve an average 10% energy saving across eight distribution centres between January 2022 and September 2023, with a return on investment in under 3 months.

Read More

BrewDog – Load Determination

Client: BrewDog
Location: Ellon, Aberdeenshire
Sector: Brewing and Distilling
Equipment: Ethos Energy Management
Service: Load Determination

Scottish craft beer company BrewDog looks inside the health of their refrigeration system and analyses spare capacity for potential expansion plans with the help of Star Data Analytics.

Read More

Asda drives down energy consumption by 35% since 2010 with the help of Star Refrigeration and City Facilities Management.

Client: ASDA
Location: Various
Sector: Temperature Controlled Storage & Distribution
Service: Energy Optimisation

ethos makes the invisible visible to the customer
asda bedford
ethos energy optimisation bristol
ethos energy and carbon reduction for asda

Strategic insight data services provided by Star Refrigeration’s data monitoring business, SDA, saved Asda 5GWh on energy costs and over 1,100 tonnes of CO2e over the last four and a half years across six sites optimised with Ethos software.

Read More

British Supermarket Retailer

Client: Supermarket retailer
Location: UK
Sector: Temperature Controlled Storage & Distribution
Equipment: Ethos Energy Management
Service: Energy Management

Ethos helps FM company slash £68,000 off their multinational retailer customer’s annual energy bill.

Read More

The Ice Co Storage & Logistics

Client: The Ice Co Storage and Logistics
Location: Wakefield
Sector: Temperature Controlled Storage & Distribution
Equipment: Ethos Energy Management
Service: Remote Monitoring

Energy management system Ethos advises the Ico Co Storage & Logistics on £100,000 a year energy savings.

Read More